Change: We’re doing it, R U?

In the flower business we experience change in a very unique way. It comes and goes in the form of Seasons. (Okay, so that’s how we all experience change I guess) We see the colors change, the business slow down, and then pick up, and then taper, then skyrocket, and then – it all repeats itself. Change happens in cycles. The notion of change is spurred, (within us as within all people) – by the changing weather. The weather is, of course, the most readily available stimulus to give us humans a pervasive sense that something is different. That there has been a change. I can imagine the first leaf falling, as the integral moment the human psyche woke up and said “what….is…happening..” Out with the old, in with the new. “The winds are a-changing” (said in the most witchy voice you can muster plz). There are countless adages that affirm what we are feeling now: The necessity of Change.

Orange Crush – our most popular seasonal arrangement

We have been a Flower Shop for over 50 years. That’s a long time. In this time, we’ve experienced lots of seasons, and have experienced them in multiple locations. The Upper West Side, Upper East Side, and for the last 20ish years, the Lower East Side. Now with this new location, we are feeling the winds of change with a heightened sense of clarity. It is true, the only constant in this crazy life (and crazy industry) is change.

An Open Door: Potential

Glimpsing the property at 84 Clinton you can be assured of one thing: There is a lot to be said for an Open Door. A symbol that is both welcoming and daunting all at once. The adventurous will approach with no thought other than excitement for what’s on the other side. Others cast their lot more timidly – approaching with caution or not at all.

One thing is for sure (amongst other, unrelated things) at 84 Clinton we love an open door and the potential it provides. We have already gotten so much joy out of leading people through the door of the yard, and watching their face light up with surprise at the oasis that unfolds before them. Not to sound too dramatic but we love it here, and we love the people who come through every day. We are starting our first Event season this September and can’t wait to watch more people explore and unwind in this haven we are so fortunate to enjoy ourselves.

for prices and availability: 212-529-6653